5 ways marketers can take action to improve diversity

If there is one thing that became clear during the Diversity in Advertising and Marketing Summit this week, it’s that the time to talk about diversity is over. Brands now have to put their money where their mouth is and take action.
The business case for diversity has already been widely discussed. Mars revealed that it grew its Maltesers brand by 8% after launching three ads focused around disability last year, with the brand claiming it has been the single m