5 email tips to stop your messages from being ignored, according to experts who work with Facebook and Nestle

Lee Lazarus and Janine Kurnoff are founders of The Presentation Company.
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Janine Kurnoff and Lee Lazarus are founders of The Presentation Company which teaches business storytelling to big brands.
The sister duo says storytelling is key to sending great emails and ensuring you get a favorable response.
They say to use the email subject line as your story's headline, and to offer context before making a request.
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