4 questions I wish I’d asked as a junior marketer: Britvic’s Matt Barwell

Britvic CMO Matt BarwellIt is rare to come across someone who is transparent about their career, from their humble beginnings to heading up marketing at one of the largest drinks manufacturers in the world. But Britvic CMO Matt Barwell is a breath of fresh air.
Barwell has spent his entire career in food and drink, working at Mars and Diageo before joining Britvic in 2014. He admits his career hasn’t been totally smooth sailing, though, but is the first to own his mistakes as they have hel