3 ways officials can improve COVID-19 public health messaging, according to science communication experts

Dr. Anthony Fauci, center, has been one of the most prominent US public health officials during the pandemic.
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Public health officials have struggled to find persuasive ways to convince people to get vaccinated.
Researchers in science communication say being straightforward is the best way to make an impact.
They suggest being honest with uncertainty, ensuring consistency, and tapping into a crowd mentality.
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Persuading people to get a COVID-19 v