3 questions I wish I’d asked as a junior marketer: Coca-Cola’s Walter Susini

It’s not often you meet someone who can look back on their career with very few regrets. Someone who believes “it all turned out good” with hardly a fumble, let alone a failure. But Walter Susini, Coca-Cola’s Western Europe marketing director, is one of those people.
Susini has worked on “nearly every side” of marketing, at big brands such as Coca-Cola and Unilever, as well as agency side at JWT and running his own consultancy business. “I like to go fro