3 of the next big innovations in programmatic

Header bidding
Header bidding is an advanced programmatic bidding technique that is said to be more profitable for publishers and offer a better deal for brands. The basic idea is that it allows publishers to offer ad inventory to multiple ad exchanges at the same time and only then does it call an ad server.
“Header bidding means that instead of a waterfall, it works parallel and approaches different demand-side platforms at the same. This is better for publishers and brands, who both get