2017 year in review: It’s been a good year for…

Samsung shows brands how to bounce back
Putting aside the announcement that CEO Kwon Oh-hyun is planning to step down amid an ongoing corporate governance crisis, from a product perspective Samsung is a standout example of a brand using the power of marketing to bounce back.
The South Korean smartphone brand relied on its marketing strength to cut though the negative publicity surrounding the Galaxy Note 7 exploding phones scandal in October 2016, first by accepting responsibility and then movin