2017 year in review: It’s been a bad year for…

Digital: The year the gloss came off
A catalogue of unfortunate revelations have dogged digital marketing in 2017, chief among them being the world’s biggest advertiser cutting over $100m of digital spend with no negative impact on sales. That was Procter & Gamble chief financial officer Jon Moeller’s statement to investors in July, when he explained it had set out to slash misplaced ads and fraudulent impressions.
As a result, “we didn’t see a reduction in the [sales