2016 year in review: The best campaigns (part II)

Pret A Manger: Little Veggie ShopA lot of brands claim to listen to their customers but very few integrate these learnings in any concrete way. Pret A Manger, however, was keen to buck this trend. Following the results of an online poll asking the public whether it would back vegan stores, Pret turned one of its prominent central London cafés into the new Little Veggie Pop-Up concept back in April.
“A lot of brands say vote for a change, when they’ve already made up their