2016 year in review: It’s been a good year for…

On-demand services
It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled a rebrand soon after with a more minimalist logo and colourful staff uniforms.
The two brands have tough times ahead with their employment