2016 year in review: It’s been a bad year for…

Media agencies
Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry.
A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of cash rebates and kickbacks from media owners to agencies was brought to light.
A  study by marke