2016 will be the year Chinese brands prosper in the West

From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. But despite their dominance in their domestic market, Chinese businesses have largely flown under the radar in the West. That is until now.
Long accustomed to toughing it out with fierce competitors on home soil, Chinese companies boast the scale, financial muscle and raw ambition to go global. Mixing an agile, startup mentality wi