10 codenames that Amazon used to describe highly secretive projects, from 'Project D' to 'Vesta'

Amazon's Seattle headquarters.
Reuters
Amazon often uses code names to refer to its secretive projects.
Names include "Veritas," "Project Golden," and the "Gazelle Project."
Codenamed projects included the search for a second headquarters and early efforts to dominate book publishers.
See more stories on Insider's business page.Project AAmazonThe Kindle was referred to as Project A during the e-reader's development. The first version of the Kindle launched in 2007 and sold out in less than a da