Zebra Technologies: How retailers can implement hyper-personalisation in store?

Many retailers have started trying to copy the online experience in-store. Online consumers can receive recommendations tailored to them based on their past browsing and shopping habits.
In-store, typically, customers don’t receive that level of service. However, that may be changing.
Thanks to loyalty programmes such as Boots Advantage Card and Tesco Clubcard, customers can receive hyper-personalised recommendations while in store.
We sit down with Mark Thomson of Zebra Technologies