Will new John Lewis boss ditch Never Knowingly Undersold?
Only a rank outsider like new chairman Sharon White could stop the age-old price-pledge battering profitsAt communications regulator Ofcom Sharon White had the tenacity to take on the might of BT and the Murdoch dynasty, but will the first female chairman of the John Lewis Partnership be brave enough to do what no man has dared in nearly a century – and axe the “never knowingly undersold” price promise that is killing middle England’s favourite retailer?Probably the best-
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