Will Mother’s Day draw any attention amid the coronavirus chaos?

With Mother’s Day just around the corner and with the government urging Brits to undertake “social distancing” due to the coronavirus pendemic, it’s an even more challenging time for retailers to drive sales.
Last year, Mother’s Day spend dropped by 3.5 per cent despite 83.9 per cent of Brits believing that it was “an important occasion,” according to GlobalData. The decline was thought to have been due to late promotions as “retailers left less ti