18-11-2018 10:00 via theguardian.com

Will Generation Z buy into high streets’ latest effort to lure shoppers?

As Black Friday starts, and online sales rise, bricks and mortar are struggling badly“I usually just go to town to get my eyebrows or nails done,” says 18-year-old Annabel Lee. “I’d never go with the sole purpose of shopping. I’d much rather go online.”This week more than £10bn will be spent on the Black Friday deals that have come to herald the start of the frenetic festive season. It is retailers’ most lucrative time, but although struggling high
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