Will Asos’ plans for a permanent high street store be a success?

Last month, it was reported that online giant Asos was seeking a London site for its first permanent physical store.
The move would be a significant one, as Asos has traded as an online retailer since it was founded 26 years ago. 
With the name As Seen on Screen, the retailer began its journey in 2000 by selling a range of goods and fashion worn by celebrities on TV and in films. 
Although Asos has previously trialled in-person retail via pop-ups and brand partnerships, it has never be