Will Asda’s EG Group acquisition pay off more than just interest?

Asda made some bold claims today when it confirmed its well-trailed merger with EG Group today.
The grocer termed the merger “transformational” as chair Lord Rose vowed it would become “a consumer champion like the UK has never seen”.
But what does the £2.27bn deal really mean for both the supermarket and shoppers? 
What next for Asda/EG?
The deal, which includes 350 petrol filling stations and more than 1,000 food-to-good sites, will turbocharge Asda’s