Wilkinson Sword’s Jonathan Norman on tapping into F1 cultural phenomenon

Wilkinson Sword and Atlassian Williams F1 Team have partnered together to launch a new fan first brand platform.
Titled ‘Partners in Smooth’ the marketing drive introduces Wilkinson Sword’s Blade Master as Atlassian Williams F1 Team’s “first-ever” Director of Smooth.
The ‘Blade Master’ teams up with Atlassian Williams’ team principal James Vowles to support the teams drivers Carlos Sainz, Alex Albon and Luke Browning become race ready.
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