08-10-2020 10:11 via retailgazette.co.uk

Why Findability Is The Key To 5X Conversions

Site visitors who search are 2X more likely to convert. Yet, nearly 30% of visitors are frustrated with irrelevant product results. In contrast, the new generation of personalized search use behavioural and past purchase data in real-time to help visitors find relevant products quickly. And, the new metric for search performance is Findability
To learn how findability improves your search experience and conversions, read our paper “Personalize Commerce Search: How to Improve Findability at
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