Why cost efficiency should be your new ultimate KPI

Making money in retail is a proposition that seems to get more complex each year. Skyrocketing costs and ever-changing consumer habits only add to the uncertainty and narrow the profit margins for your business. So, what’s the answer?
What businesses need is a framework to ensure that they’re wisely investing in customer acquisition, and that marketing spend is actively contributing to visibility and profitability. In short, cost efficiency needs to be your businesses next true KPI.