Why choosing a payments partner should never become a popularity contest

For many retailers, the search for a new payments partner begins with discipline.
Internal teams map out what the business needs. They review pain points, customer behaviour, technology requirements, security standards and whether each provider can support the company’s next phase of growth.
Then the decision reaches the boardroom.
Suddenly, the questions can change. Who are our competitors using? Which provider is best known? Who has the biggest clients? Which name feels safest?
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