WHSmith partners with Solum to roll out ESLs

WHSmith has partnered with digital transformation firm Solum to enhance travel retail via electronic shelf label (ESL) solutions across the retailer’s UK travel stores. 
The initiative will start with high-footfall locations including WHSmith’s recently opened flagship stores at Heathrow Airport.
The rollout supports WHSmith’s flagship stores across Heathrow Terminals 3, 4 and 5 as part of a broader deployment across the its travel retail network. 
It is designed to s