White Stuff enjoys strong Christmas as sales surge

White Stuff enjoyed a “strong Christmas” after sales surged over 21% during the peak festive season.
The fashion retailer said the growth was underpinned by a 32.5% increase in ecommerce and 8.5% rise in store revenue in the 10 weeks to 4 January.
Full price sales rocketed 26.8% over the peak, which it attributed to reduced promotional activity.
The retailer reported a 19% increase in knitwear sales, with Fair Isle knits alone up 50%, and a 60% surge in nightwear sales. Related Story