What makes the optimal online checkout experience?

For the second report in our three-part series, ‘The online retail rule book: unlocking opportunities in a challenging economic environment’, we look at the components of the optimal online checkout experience.
From both a consumer perspective and a leading retailer point of view, we highlight the dos and don’ts of digital UX and functionality – against the backdrop of what is a challenging economic environment for retailers and brands.
Every poor experience that leads t