Wex Photo Video unveils new rebrand

Photography retailer Wex Photo Video has undergone a rebrand, shifting from a “product-focused retailer to an experience driven destination” for content creators.
Wex Photo Video partnered with independent creative agency Mynt to refresh its brand narrative, rebuild its messaging framework and create an overarching creative platform.
Its new platform is designed around human connection, service and expertise and aims to resonate with its professional consumer base and emerging creato