04-02-2026 10:39 via retailgazette.co.uk

Watch: Waitrose launches sci-fi TV ads

Supermarket chain Waitrose has launched a new ad campaign featuring a ‘Gastronaut’.
Devised by creative agency Wonderhood Studios, the advert marks the launch of the supermarket’s new ‘the home of food lovers’ platform.
Titled ‘The Gastronaut, the creative showcases a “dramatic representation of the food versus fuel debate”.
The marketing drive follows an astronaut as he journeys through space. He can be seen longing for real food as he is served f
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