Watch: Vinted unveils new brand platform redefining pre-owned fashion
Vinted has launched its first-ever brand platform, ‘New Again,’ aimed at strengthening its presence in the growing second-hand market.
The online marketplace’s campaign, developed in collaboration with production company 100%, focuses on celebrating the value and joy of second-hand goods, with individuals using Vinted to earn money and reduce waste by keeping preowned items out of landfills.
Vinted creative director Emma Sullivan said: “The best ideas are simple, gen
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