03-11-2025 15:32 via retailgazette.co.uk

Watch: Schuh channels Christmas nostalgia in new ‘Past, Present(s), Future’ campaign

Schuh has launched a new Christmas campaign celebrating the emotional power of gifting through the ages, as the fashion footwear retailer builds on its Same But Different creative platform.
The campaign, titled Past, Present(s), Future, debuts this week with a 30-second film inspired by A Christmas Carol.
Created with agency ZAK and directed by London filmmaker Henry Dean, the spot follows Cazzie, a woman who’s lost her festive spark, as she’s guided by a spirit to rediscover the joy
Read more »