Watch: Sainsbury’s unveils Christmas ad starring Rick Astley

Sainsbury’s has unveiled its Christmas advert for 2023 starring singer Rick Astley.
The one-minute long ad is set inside one of its supermarkets, where a girl asks on the tannoy, “Hey Sainsbury’s, what does Santa eat for his Christmas dinner?”.
Colleagues working in the store can be seen offering suggestions of festive dishes including several from its Taste the Difference Christmas range.
The campaign, created by advertising agency New Commercial Arts, features a cameo f