Watch: Sainsbury’s debuts BFG Christmas advert

Sainsbury’s has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life supermarket worker, Sophie.
The advert opens with the BFG slicing up an infamous “snozzcumber” from the children’s book, while he fantasises about tastier alternatives, such as “prawn coat-tails, beef welly-boot, wigs in blankets”.
The camera then pans to the giant, who asks: “Hey Sainsbury’s, how can we make this Christmas a