Watch: Asda revives ‘That’s Asda Price’ to woo value-driven shoppers

Asda has relaunched its iconic slogan “That’s Asda Price” in its latest advertising campaign.
The new creative, developed by agency Lucky Generals in its first campaign since winning the grocer‘s account, builds on the momentum of its earlier Rollback to Asda Price push, which saw more than 10,000 products reduced to a new low price.
The 30-second TV advert, titled Barnsley Baby, airs on 10 July and features a humorous twist: a baby named Gary who unexpectedly utters the