Waitrose’s own-brand continental meat to meet higher welfare standards

Waitrose has introduced higher welfare standards for its own-brand continental meat.
The supermarket collaborated with European producers to partner with farmers that “lead the industry standard for continental charcuterie”.
Waitrose introduced the new standards across its Italian producers two years ago and, since then, has been working to expand them across all of its European producers.
The new standards include ensuring that its continental pork is 100% free-farrowing and free fr