Waitrose trials ‘personalised’ deli counters

Waitrose is testing new “personalised” services at its deli counters as it looks to invests in the customer proposition.
The upmarket supermarket has started selling hot pies and pasties at its stores in St Katherine’s Dock, London and Farnham, The Grocer reported.
It is also trialling a new food-to-order service where customers can request freshly prepared sandwiches at its London King’s Road and Andover branches.
Waitrose has leaned into its counter proposition as part