Waitrose poaches Sainsbury’s loyalty boss

Waitrose has poached Sainsbury’s director Alex Lovell to be its new head of loyalty ahead of the upmarket grocer’s relaunch of MyWaitrose.
Lovell has spent the last 11 years at Sainsbury’s as its head of loyalty, head of brand growth, and most recently as customer director for its Smart Charge EV business.
She will report into Waitrose’s customer director Nathan Ansell and will be responsible for all elements of loyalty, The Grocer reported. Related StoryRetail pay 2025: