Waitrose launches £2m ‘BrandsNew’ innovation programme

Waitrose has launched a new branded innovation programme, BrandsNew, which will see more than £2m invested in its first year to attract and support new brands.
The initiative will make use of Waitrose’s own Branded Innovation team alongside product discovery platform RangeMe and innovation consultancy YF, formerly Young Foodies.
Successful applicants to the scheme will receive support in navigating the challenges of supplying supermarkets. The upmarket grocer has a track record of be