Waitrose invests in personalised online shopping

Waitrose is investing in delivering personalised online shopping that will improve the online search and browsing experience using AI tools.
The upmarket grocer has signed a deal with Netcore Unbxd, which will help it improve customer service based on past buying patterns and behaviours, including search and browsing habits, product favourites, and brand choice.
Customers will benefit from more relevant and accurate search results, which the supermarket said will make it quicker and easier to fi