Waitrose expands loyalty scheme with nationwide ‘Little Treats’ launch

Waitrose has extended its My Waitrose loyalty scheme with the nationwide rollout of ‘Little Treats’.
The initiative is a new member benefit that rewards shoppers who sign up for My Waitrose online with free items or money off their shop each month.
The rollout comes after a two-month trial across 74 shops, which Waitrose said was met with “an overwhelmingly positive response”.
The scheme enables members to earn up to three “Little Treats” per month once they r