Waitrose debuts first campaign with Saatchi & Saatchi

Waitrose and Saatchi & Saatchi have launched a new marketing campaign for the premium grocer’s new Japan Menyū range.
The campaign has been built on its brand promise of ‘Food to Feel Good About’, and puts the retailer’s quality and great tasting products at the heart of the creative, showcasing how the new range caters for customers and their busy lives.
One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while