Virgin Wines toasts ‘highly encouraging’ Christmas performance

Virgin Wines has reported a “highly encouraging” performance over the key Christmas trading period and outperformed the wider market, although revenue remained flat year on year.
Revenues increased 6.7% year on year over the six weeks to 27 December, with sales over the month as a whole up 9% year-on-year.The wine specialist said it was the highest level seen since the peak period during the Covid lockdowns.
The retailer added its Christmas performance was underpinned by initiatives