Vegan demand bolsters Selfridges’ strong Christmas sales

// Selfridges’ sales grew 5% over Christmas, boosted by CX initiatives & a surge in vegan demand
// Toys saw particularly strong sales growth of 31% in the 24-day festive trading period
// Vegan foods saw a 96% surge in sales of vegan confectionery and a sold-out vegan hamperSelfridges enjoyed strong growth during the peak Christmas trading period, boosted by various customer experience initiatives and surging demand for toys and vegan products.
The luxury department store said plant-b