Traidcraft has an outstanding legacy | Letters

Whatever happens to the pioneering retailer, the global fair trade movement it helped to establish will continue to grow, writes its founding managing director Richard AdamsIn 1979 I led the creation of Traidcraft as its originator and founding managing director (Young ethical shoppers are key to avoid closure, says Traidcraft, 5 November). Ten years later I moved on and became instrumental in extending its ideas through the establishment of the Fairtrade Foundation. It took a further 10 years f