Topshop teases high street comeback with Soho treasure hunt

Topshop has teased fans once again with the launch of a new activation in London’s Soho, suggesting a potential return to the high street.
The British fashion giant has teamed up with London-based artist Russ Jones to unveil “We Missed You Too,” an interactive art installation and treasure hunt acknowledging its loyal following.
Jones, known for his text-based mirror installations, has created 21 unique mirrors featuring messages from Topshop fans. The brand’s response? A