Topshop launches standalone website in Ireland

Topshop has launched its own standalone website in Ireland as it expands its direct-to-consumer push across Europe.
The move gives Irish shoppers access to the fashion brand’s full collections through Topshop.com and takes its dedicated ecommerce platform to 24 EU nations.
More than 50,000 Irish customers bought Topshop through Asos last year, making Ireland one of the brand’s most engaged markets outside the UK.
Asos said shoppers in the country bought from the brand more frequentl