Tommee Tippee’s Sally Crossley on its first ever brand collaboration

Earlier this year, Tommee Tippee launched its very first collaboration with baby brand Binibamba, which was followed up by a second collaboration with British design firm Morris and Co.
The Morris and Co collaboration took two of Morris’ most famous prints Strawberry Thief and Acanthus and reimagines them as baby essentials.
Sarah Crossley, senior global brand communications manager at Tommee Tippee explains that both its collaborations reinforce its strategy of partnering with brands that