TOAST brand director: “responsible operations and commercial growth are not mutually exclusive”

Welsh clothing and lifestyle brand TOAST, which has had “great success in the UK” and is looking to replicate it responsibly in the US, has stressed “overproduction has to be the focus”.
Following the news that 99 per cent of its 2025 clothing collections were made from solely natural fibres, Rosie McKissock, TOAST’s brand director, explains that responsible operations and business growth can go hand in hand.
“TOAST demonstrates a different way to shop, guided