TM Lewin: What went wrong?

A BRIEF TIMELINE
1898: Thomas Mayes Lewin, in partnership with Geoffrey James Lewin, opens his first shop on London’s Panton Street. TM Lewin started out making shirts but later started to sell suits, outerwear, knitwear, jackets, chinos, ties and accessories for men.
1903: The menswear retailer relocated to Jermyn Street in London. TM Lewin’s “coat shirt” was described as a “novel idea” in British magazine London Opinion and Today. TM Lewin developed a reputa