Three major retailers ads banned after misleading green claims

The Advertising Standard’s Authority (ASA) has banned ads from Calvin Klein, Uniqlo and Adidas for making misleading green claims.
The ads used the term ‘recycled’ to describe fabric composition but did not include any information to support the claim. The body highlighted that the advertisers were not able to provide evidence to support their statements.
It identified the works through its AI-based Active Ad Monitoring Systems and the rulings form part of a wider project inves