'They have to think differently' – shoppers on John Lewis's new strategy

Some customers back new ideas, while others are dubious about renting furnitureChristmas is still nearly 10 weeks away but Ina Ukstina is standing in John Lewis’s Kingston upon Thames store clutching several strings of shiny tree decorations.“For the first time in my life I’m getting an artificial tree,” she says. “I’ve always had a real tree but have started to think about what happens afterwards, and I will be able to reuse it.”Sharon White’s str